How We Found $2.3M in Paid Search Efficiencies Over 3 Years

Industry: Multi-location Consumer Brand

Service: Paid Search (Google Ads) Management

Result: $2.3M in identified and captured efficiencies over a 3-year engagement

The Challenge

A long-standing client came to NuBreed managing a large, complex paid search program across dozens of markets and product lines. The account had grown organically over several years, which meant campaign structure, budget allocation, and bidding logic hadn't kept pace with the business. Spend was being approved based on historical precedent rather than current performance data, and no one had done a full efficiency audit in years.

The goal wasn't a single fix — it was building a repeatable process for finding and capturing efficiency, quarter after quarter, without cutting into the volume the business depended on.

Our Approach

Rather than a one-time optimization, NuBreed built an ongoing efficiency program around four pillars:

  • Quarterly account audits. Every quarter, we ran a full review of budget allocation across markets and product lines, reallocating spend away from underperforming segments toward higher-return opportunities.

  • Automated bidding migration. We transitioned legacy manual bid strategies to value-based automated bidding as each campaign accumulated enough conversion data to support it, reducing wasted spend on low-value clicks.

  • Cross-channel budget modeling. We built forecasting models that compared marginal return across search, social, and other paid channels, so budget could shift toward whichever channel was delivering the best incremental return at any given time.

  • Ongoing account hygiene. Continuous cleanup of negative keywords, dayparting, device bid adjustments, and geo-targeting refinements compounded over time — each individually small, but significant in aggregate across a three-year span.

  • Transparent reporting. Rather than presenting efficiency gains as one-off wins, we tracked and reported cumulative savings quarter over quarter, so the client's finance team could see the compounding value of the program.

The Results

Over the three-year engagement, NuBreed identified and captured $2.3M in paid search efficiencies — spend that was either reallocated to higher-performing segments or eliminated outright — while maintaining the client's target lead and revenue volume throughout.

MetricYear 1Year 2Year 3Efficiencies capturedBaseline improvementsCompounding gainsContinued gainsLead/revenue volumeMaintainedMaintainedMaintainedAccount structureLegacy/manualPartially automatedFully optimized

Why It Worked

The biggest lever wasn't a single tactic — it was treating efficiency as an ongoing discipline rather than a one-time project. Accounts that grow for years without structural review accumulate inefficiency the same way any system does without maintenance. A consistent quarterly cadence of auditing, reallocating, and testing is what turned individually small optimizations into a multi-million dollar outcome over time.

Ready to Find Your Efficiencies?

If your paid search program hasn't had a full structural audit in the last year, there's likely meaningful budget you could be reallocating toward better performance. Get a free consultation with NuBreed's paid search team.